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Meta Ads

Meta Ads Creative Brief Template

Structured brief for Meta Ads: hook, primary text, headline, CTA, and one visual concept per audience segment.

When to use it

Use to spin up creative briefs your designer or freelancer can execute, without you rewriting the same brand context every time.

The prompt

Write a Meta Ads creative brief for {campaign_goal}. Audience: {audience}. Hook, primary text (max 125 chars), headline (max 40 chars), CTA, one visual concept. Voice: {brand_voice}.
Variables: {campaign_goal}, {audience}, {brand_voice}

Example output

Hook: "Most cookware lies about what it's made of."
Primary text: 100% titanium core, lifetime warranty, ships from Portland.
Headline: Built to last 25 years.

Run it on your brand

Brandex applies your voice, audience, and avoid-list to this template automatically. No re-prompting required.

Generate on brand →

FAQ

Can I generate variants for different audiences?
Yes. Run the template per audience segment and Brandex keeps brand voice consistent across all variants.

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