Instagram
Instagram Product Launch Post Template
On-brand Instagram caption + hook framework for launching a new product, tuned for saves and shares.
When to use it
Use this template when announcing a new SKU, feature, or collection on Instagram and you need copy that matches your brand voice without sounding like every other launch post.
The prompt
Write an Instagram launch post for {product_name}. Hook in the first line, 3 benefit-led bullet lines, soft CTA. Voice: {brand_voice}. Audience: {audience}. Avoid hype words. End with 5 niche hashtags.Variables: {product_name}, {brand_voice}, {audience}
Example output
Meet the carry-on that finally fits a 15" laptop AND a week of clothes. — 38L modular interior — YKK zips, 10-year warranty — Ships free in the US Tap to see the full breakdown ↓
Run it on your brand
Brandex applies your voice, audience, and avoid-list to this template automatically. No re-prompting required.
Generate on brand →FAQ
- How is this different from a generic AI caption?
- Brandex grounds every generation in your tone-of-voice, audience, and avoid-list, so launch posts stay on-brand instead of defaulting to AI clichés.
- Can I save my brand voice once and reuse it?
- Yes — connect your Brand Profile and Brandex applies it automatically to every template, including this one.